SECURITY ASSURANCE STARTS HERE.

ROLE

Lead brand designer, in collaboration with the creative director, and client.

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OVERVIEW

Cycuity is a systematic security verification for next-level product security assurance. They needed a rebrand of their identity that expressed modernity and freshness to connect with their tech-savvy audience.

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ART DIRECTION

Inspired by the darkness and electrical energy of cybernetic hardware, the Cycuity color palette was created. The logo features unique letter forms setting it apart from competitors. The use of angles and pops of color give the identity an innovative tech aesthetic. The brand identity was then carried out into powerpoint templates, white paper templates, and their website design. A brand style guide was also created as a reference for all their future communication design.