ROLE

Lead brand designer, in collaboration with the creative director and strategist.

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OVERVIEW

DSRT Wave Resort is an 18-acre luxury resort destination in Palm Desert with a 5.5-acre Wavegarden Cove at its center. The project is set within the Desert Willow Golf Resort and will include residences and the usual surf park development surroundings.

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ART DIRECTION

The DSRT Wave brand is dynamic, bold, adventurous, and full of desert/beach vibes. The visual system is inspired by the colors of the desert, the beach, geometric patterns of breeze blocks, and modern surf visual culture.